Where do you start with CRM?

In this webinar, CRM Insights director, Mike Basketter, discusses how to get started with CRM.

This in-depth webinar covers:

• The fractured customer journey
• The business drivers behind why people buy a CRM system
• Where to determine Return on Investment (ROI) for your CRM system
• The 3 approaches to software selection
• The CRM marketplace
• CRM data modelling
• The cost of getting it wrong vs. getting it right
• A proven approach to CRM system implementation

if you're considering a CRM purchase and implementation, this webinar is a must-watch!

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