CRM Features Your Business Should Exploit

CRM Features Your Business Should Exploit

Many people are confused about CRM software and what real benefits it can bring to their business. If this is you, don’t worry! We have put together the following simple guide to explain the key CRM features and how it can help you improve relationships with your customers, boost customer retention and drive sales.

Data management

A report by International Data Group says that companies with effective data grow 35% faster year-on-year than those who don’t. As a result, many businesses have begun to realise that investing in a data collection and management system will give them better insight into their own and their customers’ needs, helping them to make more effective business decisions.

With CRM software, your data is stored in one place, which means you have a single view of your business across all departments and access to valuable information that can help you create targeted strategies. For example, you can identify key customers and prospects and set up regular, impactful email campaigns that reach them with the right message at the right time.

Powerful reporting capabilities

If you want to remain competitive and meet customer expectations, you need to develop a transparent view of your operations. The key to achieving this is the ability to access, analyse and track key performance indicators (KPIs) in real time. For example, Workbooks CRM features real-time access to your business data, allowing you to create an agile business model that can react instantly to changes in the market.

Workbooks CRM not only brings together all your data, but presents it in easy-to-digest reports, such as valuable predictions, forecasts and performance metrics. For example, you can view your sales opportunities by stage, manager and estimated close date, which helps you understand where your expected revenue is coming from over the coming months.

Mobile access

According to International Data Group the number of remote workers increased to 1.3 billion in 2015, and this number continues to rise. This means that, in order to stay competitive, employers must adapt to accommodate the shift in working style.

Many CRM software solutions are now cloud-based, which enables you and your field-based staff to access all the information you need and remain efficient away from the office. Crucially, it gives all members of staff access to the same real-time data at their fingertips, no matter where they are, which could make all the difference when it comes to making quick decisions, or retaining a client.

Sales pipeline management

In any business, there is relentless pressure on sales people to increase revenue. But without an effective sales management tool even the best sales manager will struggle to deliver.

CRM software holds the key to increasing revenue by allowing you to keep your finger firmly on the pulse and effectively manage your sales pipeline, from initial customer contact through to the final sale. You can closely track  and monitor sales performance, enabling you to respond quickly to fluctuations in sales and optimise your sales performance.

Workflow management

We all know that manual processes and repetitive administrative tasks in the workplace waste valuable time and money. A CRM system will enable your business to develop more efficient processes that increase productivity for your sales, service and marketing teams. For example, you can send automated emails to customers when support cases are created and, when those cases are resolved, issue another email with a feedback request link.

We hope you have found this blog useful.

For more details about CRM benefits, check out our blog where we discuss the key reasons people buy CRM solutions.

Want to find out how your business could benefit from the numerous CRM features available? Book a consultation today.