Case Studies

Specialist event company switches from overly complex and expensive Salesforce to Workbooks

Company: Reconnaissance International
Industry: Membership Organisation & Events Management
Product Workbooks
CRM is not a one-size fits all, as specialist events company, Reconnaissance International, found out. Having previously chosen to use the Salesforce CRM solution, it found itself with a CRM system that was over-complex, expensive, created inefficiency and increased business risk as processes became reliant on a small number of individuals.
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